STATE OF SURVIVAL
CLIENT: FUNPLUS
INTRO
FunPlus, the creator of the popular mobile game State of Survival, tasked us with delivering a one-of-a-kind experience for their loyal fanbase in Germany.
As one of the biggest mobile games in the country, State of Survival has a dedicated following, and we aimed to give fans a real-life experience that captured the thrill of the game’s zombie apocalypse setting.
CLIENT
funplus
OBJECTIVE: IMMERSE FANS IN A ZOMBIE-THEMED, GAME-INSPIRED ESCAPE ROOM
CONCEPT CREATION
CONTENT CREATION
PROMOTION
GRAPHIC
DESIGN
We conceptualized and designed a zombie-themed escape room, fully aligned with the game’s apocalyptic narrative. After extensive location scouting around Berlin, we selected Teufelsberg, a unique derelict site, as the perfect backdrop for the event. Its abandoned structures provided the ideal atmosphere for an immersive zombie apocalypse.
My role involved developing the entire escape game, including the setup, rules, and designing all visual elements—from the room setups to the staff costumes that mirrored the game’s iconic characters.
The chosen participants embarked on an unforgettable adventure, navigating through the escape room in this eerie, atmospheric location. To enhance the fan experience, we also created a stage area for meet-and-greet sessions with key figures from the event, all crafted within the State of Survival aesthetic.
The event was designed to be a full evening experience, with catering, music, and socializing, further enriched by a captivating light show projected onto the building, reinforcing the brand’s presence and immersing guests even deeper into the State of Survival universe.
LOCATION SCOUTING
TEUFELSBERG
GAME
EXECUTION
The escape room was meticulously crafted to reflect the unique setting of Teufelsberg and the State of Survival game. I incorporated elements and mechanics from the game to create engaging and authentic gameplay. For instance, one of the rooms was designed as a medic bay, where players had to find and collect hidden items to fully equip a medic pack. This task required players to locate these crucial items hidden throughout the room, mirroring the game's health recovery mechanics and enhancing the immersive experience.
